Week 4 Discussion

 
Discussion
Before beginning work on this week’s discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic.

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.
Respond to the assigned questions using the lessons and vocabulary found in the reading.
Support your answers with examples and research and cite your research using the APA format.
Start reviewing and responding to the postings of your classmates as early in the week as possible.

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Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.

Discuss ten characteristics of effective brand name creation. Then locate three established brands that meet at least five of the listed characteristics. Explain why you think these brands meet the selected five criteria. Support your choices with logical arguments.
Describe the different stages a proposed product will need to go through before it is commercialized.

Where will ideas for the new product come from, and how will you filter the different ideas?
Describe your criteria for selecting an idea to move to the next stage.
Design a flowchart for your proposed new product development process to serve as a guide to your discussion.

Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:

How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?
How will it be launched in the selected target market?
Describe what activities will be conducted to build the image of the brand.

Using the South University Online Library, search for academic articles to complete the following tasks:

Indicate the types of stakeholders involved in the new product development process.
Evaluate the impact of key inputs from stakeholder groups on new product development efforts.
Analyze the role these key stakeholder groups can play in contributing to the success of a new product.
Examine the persuasive strategies that can be used to enfranchise stakeholders in new product development projects.
Assess the key competitive advantages that information technology (IT) has delivered to the area of new product development.

Identify a relatively new product category, for example, tablet-sized phones (phablets). Then evaluate the brands among different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the overall product portfolio of the company. In the context of this company:

Analyze the use of single branding, family branding, and brand extension.
Discuss ten characteristics that you would use for effective brand name creation.
Suggest the appropriate marketing mix strategy—in terms of product, price, promotion, and place—for the product selected.
Analyze three packaging strategies followed by the company (of the selected product) and the corresponding benefits to the consumer.

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