sales and marketing

Branding involves creating a logo, name, or other recognizable images in the consumers mind to form a significant presence in the marketplace. It differs from marketing but is a major element in advertising campaigns and provides consistent themes that help to attract and retain customers.

Learn what branding is and how it is defined.

Don't use plagiarized sources. Get Your Custom Essay on
sales and marketing
Just from $10/Page
Order Essay

Complete the tutorial Branding Fundamentals, Section 1 and 2.

Investigate expressing and communicating brand.

Complete the tutorial Branding Fundamentals, Section 3, 4,and 5.
Read section in Chapter 11 of ebook on branding.

Investigate how to measure brand performance.

Complete the tutorial Branding Fundamentals, Section 6 and conclusion.

Select ONE company with a well-known branding campaign such as Apple, Microsoft, Google, McDonald’s, and others. Start by checking out Forbes’ site on the World’s Most Valuable Brands.  
Develop an infographic that shows: what the branding is, what the company did to brand itself that it stands out from others in the field, why it is effective and any other information that is interesting and helpful. You will submit your infographic for grading. However, also bring the infographic to the Lesson where you will use it as your marketing team designs the brand for your own company and product/service.
Submit your infographic here


Calculate the price of your paper

Total price:$26
Our features

We've got everything to become your favourite writing service

Need a better grade?
We've got you covered.

Order your paper

Order your essay today and save 15% with the discount code ATOM