RSO Marketing Proposal

Executive Director Marketing Professor Executive Summary The Rockford Symphony Orchestra is one of the leading cultural institutions n northern Illinois, performing over sixteen classical and pop concerts annually. The RSI was founded in 1934 and incorporated in 1943. The ROOK’S first MusiC Director and Manager, A Arthur Sack, led the orchestra for twenty’s years. During this time, the Rockford Area Youth h Symphony Orchestra and the Rockford Symphony Orchestra Guild were established.
The RSI continues its commitment to fulfilling its mission to lead in the creation of vibrant musical e experiences that the enlighten, educate, and entertain. (History, n. D. ) The RSI is celebrating its 80 anniversary and wants to reinforce the longevity of the organization by introducing their rich R oxford history into various music and performances for the 20142015 season and beyond. The RSI is also looking to create a closer tie to the Rockford community. The organizations’ 80th anniversary needs to be leveraged in order to increase ova rural ticket sales.
The long and harsh winter of 20132014 was a major challenge the RSI faced making it difficult to reach their revenue goals. Ticket sales were 50% lower than their budgeted goal as a result. A brief evaluation of the Rook’s strengths and weaknesses has served as a off notation the towards the strategic analysis and a marketing plan for this 80 anniversary celebration and the future of the organization. The plan is to focus on bringing more awareness t o the community, the creating various ways to promote the 80 anniversary this season and increase overall ticket sales.

Don't use plagiarized sources. Get Your Custom Essay on
RSO Marketing Proposal
Just from $10/Page
Order Essay
Calculator

Calculate the price of your paper

Total price:$26
Our features

We've got everything to become your favourite writing service

Need a better grade?
We've got you covered.

Order your paper

Order your essay today and save 15% with the discount code ATOM