News Article Analysis
In case you cannot see the guidelines on the pdf, I will clarify them here
The assignment is as follows:
Read the news articles posted below in this folder.
Choose one of the news article options that is of interest to you.
Prepare a written analysis of this news article using the Individual Worksheet t (MS Word) format provided.
The worksheet is in MS Word. Save it to your desktop and use the format to answer each question using the space required to express your ideas clearly and concisely.
Follow the format provided. (question & answer)
Summarize the main ideas expressed in the article in a short paragraph in your own words. What is the main idea of the article? If you use a direct quote from the article, make sure that you attribute it to the author using quotation marks (for example: The reporter/article described the current situation as “a phenomenal opportunity to develop a new market for US-made goods.”)
Describe the marketing issues or challenges faced by the company in detail
Make sure that you answer all of the questions thoroughly and thoughtfully.
The points that you earn will depend on how well you follow the specified format, your written analysis – especially the description of marketing issues/challenges and insights/ recommendations, and application of marketing concepts/ terminology.
Make sure that you proof-read your work, check spelling and grammar.
Submit your assignment in the Assignment Dropbox by the due date. Points will be deducted for late assignments. Late assignments will only be accepted within 24 hours of the deadline.
This assignment is meant to be an enjoyable, valuable learning experience, which will allow you to apply your learning from this course to current, real-life marketing challenges faced by US companies conducting business internationally.
The assignment has to be completed in 20 hours