• Overall Recommendation
o Is the firm over/under valued?
o What position should the company take to create more value? (recommendation in sample project was taking a BUY position)
o Describe business strategy and how this provides an advantage/disadvantage in the company’s industry
o How could the company increase value?
o Has the company made any decisions that have negatively impacted its value/performance? How has the company recovered?
o What different avenues can the company expand on for the future?
• Summary Rational for recommendation
o This piece is a brief explanation of how we determined all of the factors in the recommendation (no more than a paragraph)
Ex: examined/analyzed company historical performance with an emphasis on the beverage industry
• Specific Considerations
o Taking industry and societal factors into account, what factors speak to the company’s performance during the periods we are examining?
What caused declines in company performance?
How did the company respond to negative performance? Did they do anything? Are there plans in place to make changes or innovate based on reasons for declines?
If there was a spike in performance, what do what do they believe caused positive increases? Was it an expected spike? How will they continue to capitalize on positive results?
• Summary of Key Accounting Policies
• Assess Accounting Flexibility
• Beneish Model Calculation
Financial Analysis – Multiyear Analysis/Comparisons
• Analysis of profitability, asset management and risk