assignments 2

  
ASSIGNMENT: From Chapter 2, page 59; answer Jobs vs. Cook case:
Steve Jobs was a strong, charismatic leader who co-founded Apple and is credited with much of the success of the company. Some believe that Tim Cook, who became CEO in 2011, embraces a more collaborative leadership style. Do research to compare and contrast the leadership styles of the two CEOs. (You may wish to view the 2013 movie JOBS, which portrays the story of Steve Jobs’ ascension from college dropout to Apple CEO.) Which CEO—Jobs or Cook—do you think developed and executed the most effective strategic plan? What evidence can you find to support your opinion?
ASSIGNMENT:  From Chapter 3, pages 89-90, WEB-BASED CASE.  Read the following case and answer all questions.
BBC DIGITAL MEDIA INITIATIVE REVISITED:
The National Audit Office (NAO) scrutinizes public spending in the United Kingdom. Its memorandum on the BBC’s DMI project reported on several key findings. First, the in-house team was severely challenged by the fact that the project was already 18 months behind schedule when they began work on the project. Second, the technology team issued releases throughout the project that did not meet end-user expectations and eroded confidence in the project. Third, the BBC focused more on the technological development rather than on encouraging organization-wide changes in workflow that would encourage adoption. Finally, the NAO concluded, the DMI lacked governance arrangements for the scale, risk, and complexity of the project.  
Do research online to identify the capabilities of digital asset management software. What are the top rated digital asset management software products? Who uses this software? 

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